Independent product studio · Dubai
We design and build websites, web apps, and mobile apps. Some are our own products. Others start with you.
Fewer meetings. More making.
Talking about it for weeks.
Meetings, risk analysis, approval by committee. By the time the work starts, the idea has been whittled down to a “minimum viable product”—and somehow still costs a fortune.
After decades of building custom applications and software, we’ve seen this play out. The people who need the solution are left waiting while everyone else discusses it.
Pinchysoft takes a more direct approach. We talk to the people who’ll use it, build something they can try, and improve it together. Small steps, quick decisions, and regular testing to make sure it works where it matters.
That’s how we keep development moving, software reliable, and costs down.
Let’s get it built
KataboxCapabilities that once needed a specialist team and a serious budget are now within reach of far more people. More people can build, experiment, and give an idea a proper go. That’s a good thing.
But when you can build almost anything, knowing what’s worth building becomes the harder question.
It’s easy to get excited by a convincing demo. The real test comes when someone tries to use it to get their job done. Does it solve their problem? Does it fit the way they work? Does it keep working when things get messy?
That’s where experience earns its keep. Asking the right questions. Understanding the trade-offs. Knowing what to test, what to change, and when adding another feature will just get in the way.
At Pinchysoft, we use these new capabilities to shorten the distance between an idea and something useful. Build it, put it in people’s hands, learn, and improve. The tools give us more ways to get there. The skill is in getting a result that matters.
ReadMyBlot
Putting how you think and feel into words can be difficult. ReadMyBlot starts with what you see in ten inkblots, then turns your responses into a personal and unique portrait to reflect on.
Explore ReadMyBlot
BudJet
Keeping track of chores, pocket money and screen time can become a job in itself. BudJet brings them together, helping kids connect effort with rewards, save towards goals, and make choices about what they’ve earned.
Explore BudJetFor your next project
Building our own products means thinking through the whole experience: what to make, how it should work, and what to improve. We bring that same attention to client projects.
Work out who the product is for, the problem it needs to solve, and what belongs in the first version. Explore the key interactions with a prototype before committing to a full build.
Product definition · User journeys · Prototypes
Bring the experience and the engineering together, from the first screen to a working website, web app, or mobile app. Make the important tasks clear and the details feel considered.
Interface design · Websites · Web & mobile apps
Already have a product? Find the awkward journeys, unclear screens, and missing pieces. Focus the next round of work on changes that help people use it.
Product reviews · UX improvements · New features
Work with Pinchysoft
Tell us what you want to make, who it’s for, and where you are with it. A rough idea is enough to start a conversation.
Questions about ReadMyBlot or BudJet are welcome here too.
hello@pinchysoft.com